Fitness to Influence with Sarah Fit
Welcome to Fitness to Influence, the podcast where I, Sarah Dussault, bring you the real stories behind your favorite wellness content creators. As someone who's built a successful fitness and wellness business from the ground up, I understand the challenges and rewards of growing your brand in this ever-evolving space.
This show was created for wellness enthusiasts and aspiring influencers alike—whether you’re just starting out with a side hustle or looking to scale your wellness brand, Fitness to Influence is your go-to resource. Each episode features candid interviews with top wellness creators, actionable business tips, and the latest fitness and wellness insights to help you navigate your journey.
We’ll dive into topics like:
1. Building a thriving fitness and wellness brand from scratch
2. Effective strategies for growing your audience and community
3. Monetizing your online presence and creating multiple income streams
4. Staying ahead in a fast-paced industry
5. The latest trends in fitness, wellness, and nutrition
6. Maintaining a balanced mindset and wellness routine as an entrepreneur
New episodes drop every Wednesday, so don’t forget to hit follow or subscribe to stay updated on the latest insights. Tune in and get inspired to turn your passion for health and fitness into a successful online business!
Fitness to Influence with Sarah Fit
Ep 5: How Jacci Kokos (@IcedCoffeeMom) Became Boston's Go To IG Mom + How The Karen Read Trial Helped
On this episode, I’m catching up with the unstoppable Jacci Kokos—mom of three, iced coffee aficionado, and the accidental Instagram celebrity who went viral thanks to her true crime obsession. And no, we're not talking just any trial... let's just say if you've heard of the Karen Read case, Jacci's daily recaps might already be on your radar.
In this episode, we dive into Jacci’s journey from event planner to stay-at-home mom to content creator extraordinaire. Want to know how she balanced twins, TikTok trends, and some seriously dedicated true-crime recaps that had moms buzzing in every group chat? Jacci spills her secrets on how she managed to turn her daily mom-life posts into a full-blown business, complete with brand deals and an army of followers who just have to know what she’s posting next.
01:08 Jackie's Background and Move to Boston
02:06 Transition to Content Creation
03:07 Building an Online Presence
06:03 True Crime Content and Viral Success
11:43 Content Planning and Wellness
14:15 Balancing Life's Indulgences
14:26 Managing Screen Time Around Kids
16:34 Building a Social Media Presence
17:30 Rapid Fire Questions
Connect with Jacci:
www.instagram.com/icedcoffeemom
www.tiktok.com/@jaccikokos
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Thanks for tuning in!
Interested in joining me as a new client?
Here is some additional information and FAQs.
Join my next round: www.fasterwaycoach.com/SarahFit
Not ready to make the investment? Start with a 7-day free trial:
www.sarahfit.com/7-day-free-trial/
Plus you can connect with me here:
♥ blog www.sarahfit.com
♥ insta www.instagram.com/sarahfit
♥ youtube www.youtube.com/SarahsFit
xo Sarah